A Bit More About Me

Lead Product Designer - etrailer

Nov 2022 - Present

Built and led the product design function, helping transition the organization toward a product-driven model and elevating design’s role in strategy and execution.Helped successfully transition the organization to the product model.

  • Led the evolution from a project-based approach to a product model, aligning cross-functional teams around customer journeys and long-term value

  • Established design standards, tools, and best practices to improve consistency, quality, and team efficiency

  • Partnered with product and engineering leadership to shape product direction and prioritize high-impact initiatives

  • Facilitated workshops and research efforts to clarify ambiguous problems, align stakeholders, and accelerate decision-making

  • Acted as a strategic voice for design, influencing product, development, and organizational decisions

Product Designer (Contractor) D&DBeyond

May 2021 - Nov 2022

Worked within a full-stack product team to deliver and evolve core experiences for a large-scale web application.

  • Designed and launched key user flows for One D&D, including marketing, onboarding, and content experiences

  • Delivered high-velocity, developer-ready designs to support live ops and feature development

  • Gathered and synthesized user feedback to inform product improvements and redesign opportunities

  • Improved existing experiences through targeted, high-impact design changes

Senior UI Designer - V2Solutions

Feb 2014 - May 2021

Expanded role beyond UI into UX, branding, and strategy across multiple client engagements.

  • Introduced tools and processes to improve collaboration between design and development

  • Led rebranding efforts and designed sales and marketing materials

  • Delivered UX, UI, and strategic design solutions across a range of client projects

UX/UI Designer - Percero

Jun 2012 - Jan 2014

Sole designer working directly with clients and developers on fast-paced SaaS and web projects.

  • Led client discovery and translated requirements into structured information architecture

  • Designed UI for data-heavy SaaS tools under tight timelines

  • Established early foundations in end-to-end product design and client collaboration

Core Strengths

  • Product Strategy & Direction

  • Cross-Functional Leadership

  • UX & Systems Thinking

  • Customer-Centered Research

  • Design Operations & Process

  • Information Architecture

Nielsen-Norman Group UX Researcher Certificate

Oct 2023

Focused and improved research techniques, analysis, and ideation skills. I completed courses in Journey Mapping, Discovery, Usability Testing, User Interviews, and Analytics.