A Bit More About Me

I’m an experienced product designer, leader, and design-communicator. I work cross-team to evangelize design’s inherent ability to solve problems with new and innovative thinking. I work with teams to best craft the relationships and processes they need to be consistently successful with their audience and stakeholders alike. I love reaching in the toolbox and finding just the right tool to solve a complex problem just as much as I enjoy crafting those new and anticipatory tools.

etrailer.com - Lead Product Designer

Nov 2022 - Present

I built and led the product design team and implemented user-centered design methodologies to drive improvements for our customers. My team designed across 6 product teams and was responsible for lifting annual revenue by nearly $30 million so far in 2025.

  • Helped successfully transition the organization to the product model.

  • Developed guidance for design tools, best practices, and visual consistency.

  • Led discovery, design, ideation, and research analysis workshops.

  • Evangelized design throughout the company tirelessly.

  • Represented design in a leadership and strategy capacity.

D&D Beyond (Fandom/Wizards of the Coast)- Product Designer (Contractor)

May 2021 - Nov 2022

I was embedded in a full-stack team responsible for ad-hoc requests as well as live ops maintenance and new feature work on the D&D Beyond web app.

  • Delivered just-in-time end-to-end designs for developers to consume.

  • Launched the One D&D user flows, including marketing landing page, content claim process, and reimagined content pages.

  • Gathered user feedback and conducted analysis for proposed feature redesign.

  • Improved existing features with minimal redesign and maximum user impact.

V2Solutions - Senior UI Designer

Feb 2014 - May 2021

The Percero team was purchased by V2Solutions. While the title narrowed somewhat, my role expanded into coaching, strategy, and mentoring.

  • Worked with the existing team, introducing new tools and methodologies for ideation, iteration, and tightening the handoff process.

  • Rebranded the company and designed nearly all of the sales and marketing materials.

  • Designed UX, UI, branding, and business strategies for multiple clients.

  • Continued to deliver fast, 0-to-1 experiences for clients.

Percero - UX/UI Designer

Jun 2012 - Jan 2014

We were a design and development freelance team. As the only designer on the team, I was responsible for interacting directly with both the clients and our development team.

  • Took small startup clients 0-to-1.

  • Provided full-service design from business strategy, branding, marketing and product design.

  • Designed UI for big data SaaS development tool.

Nielsen-Norman Group UX Researcher Certificate

Oct 2023

Focused and improved research techniques, analysis, and ideation skills. I completed courses in Journey Mapping, Discovery, Usability Testing, User Interviews, and Analytics.

Skills

Adobe CC

Figma

Sketch

InVision

Miro

Zeplin

Design Thinking

UX Research Methodologies

Workshop Facilitation

UX/UI Design

Information Architecture Design

Usability Testing

End-to-end Design

0-to-1 Strategy and Design

Strong Communication

Design Leadership